For more than 120 years, Waterman pens have been regarded as premier fashion accessories, aside from being very trustworthy pens used by people of style and refinement.
When it comes to quality writing, Waterman pens are positively one of the most coveted pens in the industry. Add to the fact that these pens come with so much style, and you will positively understand why there are so many people in the market who prefer the company's pens to other brands. The usage of the brand itself spells esteem and refinement for the user because of the French compose and the prestigious quality that comes with all of their pens. When you give man a Waterman pen for a gift, it would spell esteem for the recipient. The business was established way back in the year 1833, right in the heart of New York City, by Lewis Edson Waterman.
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The company's pens are positively one of the agree brands that came from the first generation of fountain pen brands ever. The business has survived the rigorus in the industry to this very day, under the name of Waterman S.A. This was positively a French subsidiary of the business back in the day.
Waterman is credited with instigating innovation with the improvements that the business brought to the basic compose of the fountain pen. When meshed with aggressive marketing, it did not take long for the pen to become a mass-market object coveted by so many people all over the world. You may have heard about the foundation of the business is connected with a loss of guarnatee sales on the part of L. E. Waterman. This is positively a fabricated story, but nonetheless, is something that is worth mentioning since so many people have heard many versions of the story over the years. It has been told that Waterman used to work for an guarnatee company, as a sales agent. But when it came to signing contracts and such, it failed to furnish the prospective client with a trustworthy fountain pen, thus, losing the guarnatee sales in the end. However, this story holds no ground at all, and remains one of the many urban legends about the history of the Waterman Pen company.
What holds true is that the savvy, canny, and innovative business sense of L. E. Waterman is the binding force that the business can truly boast of.
The death of the founder in 1901 brought forth the next generation leadership, in the name of Frank D. Waterman. Being the nephew of the late founder, Frank was also exposed to his late uncle's innovative business sense. He did not waste time implementing even fiercer aggression, towards the expansion of the business in the world market. But the success did not last long because the business was forced to shut its doors in 1954. The business was revived by its primary French subsidiary, now known as Waterman S.A.
Since this momentous revival, the Waterman pens have become more carport in the market, even garnering more sales than it used to. The following pens are determined trademarks of the brand: the Philias, the Edson, the Himisphhre, the Harmonie, the Expert, the Audace, the Liaison, and the Man 100. The Man 100 pen was released in 1983, to celebrate the 100th year of the business itself.
Waterman Pen enterprise - A History Pen
